Saturday, 4 February 2012

Newspaper wars

On the 25th, The Hindu, Chennai's oldest English paper started an advertising campaign against The Times of India, India's most read English paper.

Hindu's campaign, for those who know the paper, is surprisingly cheeky (as intended by the publication... and being privy to a little inside information, I can say that with certainty).

Times of India, with it's customary confidence and arrogance replied back today.

Newspaper wars begin in Chennai???

I know many people in Chennai who believe the Times of India will never replace The Hindu. But TOI is a formidable opponent nevertheless.

This is a battle that will be worth watching... will The Hindu buckle or with the Old Lady of Boribunder get more intellectual?

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